South Wales Police has launched a new campaign to urge residents to report anti-social behaviour.

The 'Every report counts' initiative aims to tackle anti-social behaviour (ASB) head-on and shows how reporting incidents can lead to positive changes in the community.

The campaign is called 'Project Pinpoint' which intends to demonstrate how individual reports contribute to crime data, eventually hinting at effective community solutions.

The project promotes building stronger ties within the community and carrying on a positive conversation to counter ASB.

An example of the potential influence of each report is reflected in the case of the Bridgend Recreation Car Park.

The once-troublesome car park witnessed a serious drop in ASB cases after the launch of an initiative known as 'TACKLE After Dark'. This project, developed by South Wales Police, Ospreys in the Community, and Bridgend Youth Support, encouraged youngsters to play touch rugby in urban areas like car parks.

Sgt Daniel Parry's proposal of this initiative led to a 66 per cent downturn in ASB reports in the Bridgend sector.

Sgt Parry said: "This initiative demonstrates the importance of reporting anti-social behaviour.

"Because ASB was reported, we've been able to implement a scheme - in this case working with Ospreys in the Community - to ensure that sort of behaviour is tackled, while also making sure young people aren't forgotten about and have something fulfilling to do with their time.

"Every report made really does count."

South Wales police and crime commissioner Emma Wools credited partnership work in bringing down ASB, saying: "We can achieve far more by working together which is why it is so important for those who are experiencing anti-social behaviour to report these issues so we can focus our efforts and resources where they are needed most."

The current drive is the pilot for Project Pinpoint, with plans for more community-centric initiatives throughout South Wales to combat ASB. Anti-social behaviour can be reported online on the South Wales Police website or by calling 101.